European casebook on managing industrial and business-to-business marketing
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Prentice-Hall
Date of Publication, Distribution, etc.
c1994
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
]xxix[, 444 p. : ill. tables
SERIES
Other Title Information
European casebook series in management
GENERAL NOTES
Text of Note
"The present volume...composed mainly of cases written by faculty at the International Institute of Management Development )IMD International( Lausanne, Switzerland"
Text of Note
ISBN: 0130971480
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
edited by Per V. Jenster
ORIGINAL VERSION NOTE
Text of Note
1
Text of Note
2
TOPICAL NAME USED AS SUBJECT
Entry Element
Management -- Case studies ، Industrial marketing -- Europe
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
1263
.
E94
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
TI
AU Jenster, Per V.
CO International Institute for Management Development