European casebook on managing industrial and business-to-business marketing
New York
Prentice-Hall
c1994
]xxix[, 444 p. : ill. tables
European casebook series in management
"The present volume...composed mainly of cases written by faculty at the International Institute of Management Development )IMD International( Lausanne, Switzerland"
ISBN: 0130971480
edited by Per V. Jenster
1
2
Management -- Case studies ، Industrial marketing -- Europe
HF
5415
.
1263
.
E94
TI
AU Jenster, Per V.
CO International Institute for Management Development