عنوان
پدید آورنده
موضوع
رده
HF 5415.125 .B47 2004
HF
5415
.
125
.
B47
2004
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Data mining techniques: for marketing, sales, and customer relationship management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Indianapolis, Ind.
Name of Publisher, Distributor, etc.
Wiley Pub.
Date of Publication, Distribution, etc.
c2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxv, 643 p. :ill. ;24 cm.
GENERAL NOTES
Text of Note
Includes index.
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Michael J.A. Berry, Gordon S. Linoff
ORIGINAL VERSION NOTE
Text of Note
1
CONTENTS NOTE
Text of Note
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
TOPICAL NAME USED AS SUBJECT
Entry Element
، Data mining
Entry Element
Data processing ، Marketing
Entry Element
، Business - Data processing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/02
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
125
.
B47
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Berry, Michael J. A.
Relator Code
AU
AU Linoff, Gordon.
TI
