عنوان
پدید آورنده
موضوع
رده
HF 5415.125 .B47 2004
HF
5415
.
125
.
B47
2004
کتابخانه
محل استقرار
English
Data mining techniques: for marketing, sales, and customer relationship management
Indianapolis, Ind.
Wiley Pub.
c2004
xxv, 643 p. :ill. ;24 cm.
Includes index.
Michael J.A. Berry, Gordon S. Linoff
1
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
، Data mining
Data processing ، Marketing
، Business - Data processing
658
.
8/02
HF
5415
.
125
.
B47
2004
Berry, Michael J. A.
AU
AU Linoff, Gordon.
TI
