عنوان
پدید آورنده
موضوع
رده
HF5415 .B42926 2010
HF5415
.
B42926
2010
کتابخانه
محل استقرار
استان: Mazandaran ـ شهر: Babolsar
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780071621
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
38686
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The big book of marketing
General Material Designation
[Book]
First Statement of Responsibility
/ Anthony G. Bennett
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: McGraw-Hill,
Date of Publication, Distribution, etc.
, c2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
464 p
Other Physical Details
. cm.
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
ng
CONTENTS NOTE
Text of Note
Organizational responsibility -- Strategic planning pictures -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management : AT&T -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management : Pepsi -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing- Case studies
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
B42926
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Bennett, Anthony G.
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
HF5415 .B42926 2010
old catalog
p
BL
1
a
Y
