عنوان
پدید آورنده
موضوع
رده
HF5415 .B42926 2010
HF5415
.
B42926
2010
کتابخانه
محل استقرار
9780071621
IR
38686
انگلیسی
IR
The big book of marketing
[Book]
/ Anthony G. Bennett
1st ed.
New York
: McGraw-Hill,
, c2010.
464 p
. cm.
Language: انگلیسی
Print
ng
Organizational responsibility -- Strategic planning pictures -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management : AT&T -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management : Pepsi -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
Marketing- Case studies
658
.
8
HF5415
.
B42926
2010
Bennett, Anthony G.
ایران
HF5415 .B42926 2010
old catalog
p
BL
1
a
Y
