عنوان
پدید آورنده
موضوع
رده
HF 5415.15 .H46
HF
5415
.
15
.
H46
کتابخانه
محل استقرار
CE E**1L1
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Hendon, Donald W
Title Proper
Classic failures in product marketing : marketing principles violations and how to avoid them
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Westport
Name of Publisher, Distributor, etc.
Quorum Books
Date of Publication, Distribution, etc.
1989
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
ix, 205 p. : ill
GENERAL NOTES
Text of Note
Includes bibliographies and indexes
TOPICAL NAME USED AS SUBJECT
Entry Element
Product management - United States
Entry Element
Business failures - United States
Entry Element
Marketing - United States
Entry Element
New products - United States
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
Book number
5415
.
15
Classification Record Number
.
H46
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Donald W. Hendon
