how to deliver maximum value through effective business strategy /
First Statement of Responsibility
Robert G. Wittmann and Matthias P. Reuter.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page Ltd.,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvi, 176 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 165-168) and index.
CONTENTS NOTE
Text of Note
List of Figures; Preface; About the Authors; List of Abbreviations; 1 The Entire Model; 2 Value Based Management; 3 Environment and Positioning; 4 Offer and Marketing; 5 Knowledge and Competences; 6 Value Chain andOrganization; 7 Measures and Controlling; 8 Leadership and Mobilizing; 9 Finance and Evaluation; 10 Opportunities and Risks; 11 Conclusion; Appendix; References and Further Reading; Index.
0
SUMMARY OR ABSTRACT
Text of Note
Strategic Planning is a comprehensive new title, offering practical information on how to develop and implement successful, revenue-generating strategies within your business. In addition to this, the book serves to provide ideas and guidance for producing strategic business plans for your company. Strategic Planning explores the thinking surrounding strategy, and explains concepts such as value based management, the strategic environment, strategies to suit products, establishing strategic strength and gaining competitive advantage.