Includes bibliographical references (pages 197-211) and index.
CONTENTS NOTE
Text of Note
1. Introduction -- 2. Transnational culture's consequences : theorising the global and the local -- 3. Community, interrupted : the German businesspeople of London -- 4. A financial utopia : the "global city" of London -- 5. Branch mentality : change and self-presentation in a German MNC -- 6. "Mobile phone wars" : language and communication in the MNC -- 7. Global culture revisited : the transnational capitalist society -- 8. Cnclusion : defining transnational business cultures.
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SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
OTHER EDITION IN ANOTHER MEDIUM
Title
Transnational business cultures.
TOPICAL NAME USED AS SUBJECT
Business anthropology.
International business enterprises-- Management.
International business enterprises, Cross-cultural studies.