Includes bibliographical references (pages 197-211) and index.
1. Introduction -- 2. Transnational culture's consequences : theorising the global and the local -- 3. Community, interrupted : the German businesspeople of London -- 4. A financial utopia : the "global city" of London -- 5. Branch mentality : change and self-presentation in a German MNC -- 6. "Mobile phone wars" : language and communication in the MNC -- 7. Global culture revisited : the transnational capitalist society -- 8. Cnclusion : defining transnational business cultures.
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Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Transnational business cultures.
Business anthropology.
International business enterprises-- Management.
International business enterprises, Cross-cultural studies.