عنوان
پدید آورنده
موضوع
رده
P90 .T874 2010eb
P90
.
T874
2010eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0203852109
(Number (ISBN
0203895347
(Number (ISBN
0415876060
(Number (ISBN
9780203852101
(Number (ISBN
9780203895344
(Number (ISBN
9780415876063
Erroneous ISBN
0415960584
Erroneous ISBN
0415960592
Erroneous ISBN
9780415960588
Erroneous ISBN
9780415960595
NATIONAL BIBLIOGRAPHY NUMBER
Number
b781961
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Media today :
General Material Designation
[Book]
Other Title Information
an introduction to mass communication /
First Statement of Responsibility
Joseph Turow.
EDITION STATEMENT
Edition Statement
3rd ed., 2010 update.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxxii, 679 pages) :
Other Physical Details
illustrations (chiefly color)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
0
SUMMARY OR ABSTRACT
Text of Note
Throughout the course of this fascinating book, Joseph Turow repeatedly highlights the key distinctions between mass communication and other forms of communication helping students to become media literate, critical consumers.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
258652
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9786612586521
TOPICAL NAME USED AS SUBJECT
Mass media.
Mass media.
SOCIAL SCIENCE-- Media Studies.
(SUBJECT CATEGORY (Provisional
SOC-- 052000
DEWEY DECIMAL CLASSIFICATION
Number
302
.
23
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
P90
Book number
.
T874
2010eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Turow, Joseph.
ORIGINATING SOURCE
Date of Transaction
20201206203531.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
