Introduction : data mining and the world of commerce : a background of data mining, business intelligence and business process management / Stephan Kudyba -- Data mining and the banking sector : managing risk in lending and credit card activities / Ákos Felsõvályi, Jennifer Courant -- Credit scoring and risk management for small business lending / Vernon Gerety -- The utilization of business intelligence and data mining in the insurance marketplace / Jeffrey Hoffman -- Sales force management in the consumer products industry / Navin Sharma -- The healthcare cost dilemma : what health insurance companies can do to mitigate unsustainable premium increases / Russ Danstrom, Jeff Nicola -- The application of data mining techniques in health plan population management : a disease management approach / Theodore L. Perry [and others] -- Toiling in the media data mines / Robert Young -- Audience measurement applications for online advertising and e-commerce / David Martin -- Taking a close look at the evolving utilities industry : factors that drive volatility and methods to help manage it / Nicholas Galletti.
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