یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Introduction : data mining and the world of commerce : a background of data mining, business intelligence and business process management / Stephan Kudyba -- Data mining and the banking sector : managing risk in lending and credit card activities / Ákos Felsõvályi, Jennifer Courant -- Credit scoring and risk management for small business lending / Vernon Gerety -- The utilization of business intelligence and data mining in the insurance marketplace / Jeffrey Hoffman -- Sales force management in the consumer products industry / Navin Sharma -- The healthcare cost dilemma : what health insurance companies can do to mitigate unsustainable premium increases / Russ Danstrom, Jeff Nicola -- The application of data mining techniques in health plan population management : a disease management approach / Theodore L. Perry [and others] -- Toiling in the media data mines / Robert Young -- Audience measurement applications for online advertising and e-commerce / David Martin -- Taking a close look at the evolving utilities industry : factors that drive volatility and methods to help manage it / Nicholas Galletti.
بدون عنوان
0
یادداشتهای مربوط به نیازمندی های سیستم (منابع الکترونیک)و جزئیات فنی
متن يادداشت
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.