Luther Hartwell Hodges series on business, society, and the state
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
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Includes bibliographical references (pages 283-307) and index.
CONTENTS NOTE
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Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
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SUMMARY OR ABSTRACT
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Annotation
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
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Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.