عنوان
پدید آورنده
موضوع
رده
HD3616.M42 M67 2003eb
HD3616
.
M42
M67
2003eb
کتابخانه
محل استقرار
0807828025
0807862088
9780807828021
9780807862087
0807828025
0807854786
9780807828021
9780807854785
b770560
Yankee don't go home! :
[Book]
Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /
Julio Moreno.
Chapel Hill :
University of North Carolina Press,
©2003.
1 online resource (xi, 321 pages) :
illustrations.
Luther Hartwell Hodges series on business, society, and the state
Includes bibliographical references (pages 283-307) and index.
Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
0
Annotation
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Yankee don't go home!.
0807854786
J. Walter Thompson Company.
Sears, Roebuck and Company.
J. Walter Thompson Company.
Sears, Roebuck and Company.
J. Walter Thompson Company.
Sears, Roebuck and Company.
Advertising-- Mexico-- History-- 20th century.
Capitalism-- Mexico-- History-- 20th century.
Consumption (Economics)-- Mexico-- History-- 20th century.
Industrial policy-- Mexico-- History-- 20th century.
Nationalism-- Mexico-- History-- 20th century.
Capitalisme-- Mexique-- Histoire-- 20e siècle.
Consommation (Économie politique)-- Mexique-- Histoire-- 20e siècle.
Nationalisme-- Mexique-- Histoire-- 20e siècle.
Politique industrielle-- Mexique-- Histoire-- 20e siècle.
Publicité-- Mexique-- Histoire-- 20e siècle.
Advertising.
BUSINESS & ECONOMICS-- International-- Economics.
BUSINESS & ECONOMICS-- International-- General.
Capitalism.
Consumption (Economics)
Diplomatic relations.
Industrial policy.
Kapitalisme.
Natievorming.
Nationale identiteit.
Nationalism.
Politics and government
Mexico, Foreign relations, United States.
Mexico, Politics and government, 1910-1946.
Mexico, Politics and government, 1946-1970.
United States, Foreign relations, Mexico.
États-Unis, Relations extérieures, Mexique.
Mexique, Politique et gouvernement, 1910-1946.
Mexique, Politique et gouvernement, 1946-1970.
Mexique, Relations extérieures, États-Unis.
Mexico.
United States.
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BUS-- 035000
BUS-- 069020
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72073/09/041
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HD3616
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M42
M67
2003eb
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85
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Moreno, Julio,1970-
20201206164427.0
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مطالعه متن کتاب [Book]
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