the growth of small firms in the new economic era /
First Statement of Responsibility
Björn Bjerke, Claes Hultman.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Northampton, MA :
Name of Publisher, Distributor, etc.
Edward Elgar,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 259 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Small is beautiful? -- Marketing in the old economic era -- Entrepreneurship : creating new business ventures -- Marketing of big firms and small firms -- Marketing, entrepreneurship and culture -- Growth, learning and co-creation -- Marketing as co-creation of customer value -- A conceptual framework for entrepreneurial marketing -- Some areas of importance for excellent entrepreneurial marketing -- Entrepreneurial marketing : leading and managing in the new economic era.
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SUMMARY OR ABSTRACT
Text of Note
"This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines. It will also be of considerable value to the wider business and management community learning to operate and succeed in the new economic era."--Jacket.