عنوان
پدید آورنده
موضوع
رده
HF5415.13 .B48 2002
HF5415
.
13
.
B48
2002
کتابخانه
محل استقرار
1840649127
1843768518
9781840649123
9781843768517
b756109
Entrepreneurial marketing :
[Book]
the growth of small firms in the new economic era /
Björn Bjerke, Claes Hultman.
Northampton, MA :
Edward Elgar,
2002.
xvi, 259 pages :
illustrations ;
24 cm
Includes bibliographical references and index.
Small is beautiful? -- Marketing in the old economic era -- Entrepreneurship : creating new business ventures -- Marketing of big firms and small firms -- Marketing, entrepreneurship and culture -- Growth, learning and co-creation -- Marketing as co-creation of customer value -- A conceptual framework for entrepreneurial marketing -- Some areas of importance for excellent entrepreneurial marketing -- Entrepreneurial marketing : leading and managing in the new economic era.
0
"This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines. It will also be of considerable value to the wider business and management community learning to operate and succeed in the new economic era."--Jacket.
Entrepreneurship.
Marketing-- Management.
Small business-- Management.
Small business marketing.
Entrepreneuriat.
Marketing-- Gestion.
Petites et moyennes entreprises-- Gestion.
Petites et moyennes entreprises-- Marketing.
Entrepreneurship.
Klein- und Mittelbetrieb
Kleinbedrijf.
Marketing
Marketing-- Management.
Marketing.
Ondernemerschap.
Small business-- Management.
Small business marketing.
Unternehmensgründung
658
.
8
21
HF5415
.
13
.
B48
2002
85
.
40
QP
310
QP
600
bcl
rvk
rvk
Bjerke, Björn,1941-
Hultman, Claes,1947-
20201204162132.0
مطالعه متن کتاب [Book]
Y
