I: GETTING STARTED WITH INNOVATION: Technological innovation -- Theories of innovation -- Strategy and innovation -- II: THE INNOVATION PROCESS UNFOLDS: R & D management -- Economic justification and innovation -- New products and new services -- New processes and information technology -- Public policy -- Globalizing change -- Managing future technologies.
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SUMMARY OR ABSTRACT
Text of Note
The central theme of this book is that integration issues must be confronted and managed in order to capture value from technological innovation. It provides a comprehensive introduction to the basic principles of technology management.