I: GETTING STARTED WITH INNOVATION: Technological innovation -- Theories of innovation -- Strategy and innovation -- II: THE INNOVATION PROCESS UNFOLDS: R & D management -- Economic justification and innovation -- New products and new services -- New processes and information technology -- Public policy -- Globalizing change -- Managing future technologies.
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The central theme of this book is that integration issues must be confronted and managed in order to capture value from technological innovation. It provides a comprehensive introduction to the basic principles of technology management.