عنوان

Brand for talent :

(Number (ISBN

0470463686

(Number (ISBN

0470463694

(Number (ISBN

0470463708

(Number (ISBN

9780470463680

(Number (ISBN

9780470463697

(Number (ISBN

9780470463703

Erroneous ISBN

0470182687

Erroneous ISBN

9780470182680

Number

b742832

Title Proper

Brand for talent :

General Material Designation

[Book]

Other Title Information

eight essentials to make your talent as famous as your brand /

First Statement of Responsibility

Mark Schumann and Libby Sartain.

Edition Statement

1st ed.

Place of Publication, Distribution, etc.

San Francisco, CA :

Name of Publisher, Distributor, etc.

Jossey-Bass,

Date of Publication, Distribution, etc.

©2009.

Specific Material Designation and Extent of Item

1 online resource (iii, 267 pages) :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references (pages 245-252) and index.

Text of Note

Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand; Contents; Introduction; Five Changes in Talent; About This Book; Part One: GET REAL; Chapter 1: ESSENTIAL ONE: WAKE UP; Chapter 2: ESSENTIAL TWO: LOOK AHEAD; Part Two: GET TO WORK; Chapter 3: ESSENTIAL THREE: CREATE; Chapter 4: ESSENTIAL FOUR: SEGMENT; Chapter 5: ESSENTIAL FIVE: IMPLEMENT; Part Three: GET PREPARED; Chapter 6: ESSENTIAL SIX: SUSTAIN; Chapter 7: ESSENTIAL SEVEN: SURVIVE; Part Four: WHAT IT MEANS TO YOU; Chapter 8: BUILD A TALENT BRAND LEGACY; Notes; Acknowledgments; Index; About the Authors

0

Text of Note

Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy." -Cammie Dunaway, Nintendo of America "Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!" -Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management." -Hayagreeva Rao, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading." -Lou Williams ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times." -Dr. John Boudreau, Marshall School of Business, University of Southern California.

Source for Acquisition/Subscription Address

OverDrive, Inc.

Source for Acquisition/Subscription Address

OverDrive, Inc.

Stock Number

CC72DF97-ED65-4A6B-A61F-0C6F40BE37F5

Title

Brand for talent.

International Standard Book Number

9780470182680

Employees-- Recruiting.

Human capital-- Management.

Intellectual capital-- Management.

Personnel management.

BUSINESS & ECONOMICS-- Human Resources & Personnel Management.

BUSINESS & ECONOMICS-- Workplace Culture.

Employees-- Recruiting.

Human capital-- Management.

Intellectual capital-- Management.

Personnel management.

BUS-- 030000

BUS-- 097000

Number

Edition

Class number

Book number

Schumann, Mark,1955-

Sartain, Libby,1954-

Date of Transaction

20201204032747.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y