عنوان

Brand for talent :

شابک

0470463686

شابک

0470463694

شابک

0470463708

شابک

9780470463680

شابک

9780470463697

شابک

9780470463703

شابک اشتباه

0470182687

شابک اشتباه

9780470182680

شماره

b742832

عنوان اصلي

Brand for talent :

نام عام مواد

[Book]

ساير اطلاعات عنواني

eight essentials to make your talent as famous as your brand /

نام نخستين پديدآور

Mark Schumann and Libby Sartain.

وضعيت ويراست

1st ed.

محل نشرو پخش و غیره

San Francisco, CA :

نام ناشر، پخش کننده و غيره

Jossey-Bass,

تاریخ نشرو بخش و غیره

©2009.

نام خاص و کميت اثر

1 online resource (iii, 267 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references (pages 245-252) and index.

متن يادداشت

Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand; Contents; Introduction; Five Changes in Talent; About This Book; Part One: GET REAL; Chapter 1: ESSENTIAL ONE: WAKE UP; Chapter 2: ESSENTIAL TWO: LOOK AHEAD; Part Two: GET TO WORK; Chapter 3: ESSENTIAL THREE: CREATE; Chapter 4: ESSENTIAL FOUR: SEGMENT; Chapter 5: ESSENTIAL FIVE: IMPLEMENT; Part Three: GET PREPARED; Chapter 6: ESSENTIAL SIX: SUSTAIN; Chapter 7: ESSENTIAL SEVEN: SURVIVE; Part Four: WHAT IT MEANS TO YOU; Chapter 8: BUILD A TALENT BRAND LEGACY; Notes; Acknowledgments; Index; About the Authors

بدون عنوان

0

متن يادداشت

Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy." -Cammie Dunaway, Nintendo of America "Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!" -Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management." -Hayagreeva Rao, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading." -Lou Williams ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times." -Dr. John Boudreau, Marshall School of Business, University of Southern California.

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

شماره انبار

CC72DF97-ED65-4A6B-A61F-0C6F40BE37F5

عنوان

Brand for talent.

شماره استاندارد بين المللي کتاب و موسيقي

9780470182680

موضوع مستند نشده

Employees-- Recruiting.

موضوع مستند نشده

Human capital-- Management.

موضوع مستند نشده

Intellectual capital-- Management.

موضوع مستند نشده

Personnel management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Human Resources & Personnel Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Workplace Culture.

موضوع مستند نشده

Employees-- Recruiting.

موضوع مستند نشده

Human capital-- Management.

موضوع مستند نشده

Intellectual capital-- Management.

موضوع مستند نشده

Personnel management.

موضوع مستند نشده

BUS-- 030000

موضوع مستند نشده

BUS-- 097000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Schumann, Mark,1955-

مستند نام اشخاص تاييد نشده

Sartain, Libby,1954-

تاريخ عمليات

20201204032747.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y