عنوان
پدید آورنده
موضوع
رده
HF5415.125 .R69 2002eb
HF5415
.
125
.
R69
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0585442983
(Number (ISBN
9780585442983
Erroneous ISBN
0749436646
NATIONAL BIBLIOGRAPHY NUMBER
Number
b714160
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Digital marketing :
General Material Designation
[Book]
Other Title Information
using new technologies to get closer to your customers /
First Statement of Responsibility
Will Rowan.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (x, 246 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction; Digital marketing and customer consent; Planning marketing campaigns; Building trusting relationships with customers; Managing customer information; Sustaining customer relationships; Digital customer service; How to fragment digital media constructively; Adding value by measuring and managing the return on investment in customers; Marketing to digital communities; Conclusion; Further reading; Index.
0
SUMMARY OR ABSTRACT
Text of Note
"So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--Jacket.
OTHER EDITION IN ANOTHER MEDIUM
Title
Digital marketing.
International Standard Book Number
0749436646
TOPICAL NAME USED AS SUBJECT
Electronic commerce.
Internet marketing.
Marketing-- Data processing.
BUSINESS & ECONOMICS-- Exports & Imports.
BUSINESS & ECONOMICS-- International-- Marketing.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
Electronic commerce.
Internet marketing.
Marketing-- Data processing.
(SUBJECT CATEGORY (Provisional
BUS-- 026000
BUS-- 043030
BUS-- 043040
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/40285
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
125
Book number
.
R69
2002eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Rowan, Will.
ORIGINATING SOURCE
Date of Transaction
20201208042852.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
