عنوان
پدید آورنده
موضوع
رده
HF5415.125 .R69 2002eb
HF5415
.
125
.
R69
2002eb
کتابخانه
محل استقرار
0585442983
9780585442983
0749436646
b714160
Digital marketing :
[Book]
using new technologies to get closer to your customers /
Will Rowan.
London :
Kogan Page,
2002.
1 online resource (x, 246 pages) :
illustrations
Includes bibliographical references and index.
Introduction; Digital marketing and customer consent; Planning marketing campaigns; Building trusting relationships with customers; Managing customer information; Sustaining customer relationships; Digital customer service; How to fragment digital media constructively; Adding value by measuring and managing the return on investment in customers; Marketing to digital communities; Conclusion; Further reading; Index.
0
"So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--Jacket.
Digital marketing.
0749436646
Electronic commerce.
Internet marketing.
Marketing-- Data processing.
BUSINESS & ECONOMICS-- Exports & Imports.
BUSINESS & ECONOMICS-- International-- Marketing.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
Electronic commerce.
Internet marketing.
Marketing-- Data processing.
BUS-- 026000
BUS-- 043030
BUS-- 043040
658
.
8/40285
21
HF5415
.
125
.
R69
2002eb
Rowan, Will.
20201208042852.0
pn
مطالعه متن کتاب [Book]
Y
