عنوان
پدید آورنده
موضوع
رده
HF5718 .T46 2008eb
HF5718
.
T46
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
144621446X
(Number (ISBN
1473902622
(Number (ISBN
1849208336
(Number (ISBN
9781446214466
(Number (ISBN
9781473902626
(Number (ISBN
9781849208338
Erroneous ISBN
1412931029
Erroneous ISBN
1412931037
Erroneous ISBN
9781412931021
Erroneous ISBN
9781412931038
NATIONAL BIBLIOGRAPHY NUMBER
Number
b710672
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Corporate communications :
General Material Designation
[Book]
Other Title Information
convention, complexity, and critique /
First Statement of Responsibility
Lars Thøger Christensen, Mette Morsing, George Cheney.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London, UK :
Name of Publisher, Distributor, etc.
Sage Pub.,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xii, 251 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Cover; Contents; Preface; Prologue; PART I The New Corporeal Project; 1 The Emergence of Corporate Communications; 2 The Scope of Integrated Communications; 3 Corporate Branding and Identity; 4 Corporate Reputation and Stakeholder Communication; Interlude; PART II Behind the Corporeal Project; 5 Justifying Corporate Communications; 6 Corporate Communications as Control; 7 Corporate Communications and Flexibility; 8 Corporate Communications as Polyphony; Epilogue; The Artist; The Authors; References; Index.
0
SUMMARY OR ABSTRACT
Text of Note
The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, this text challenges the idealized notion that organizations can and should communicate as unified wholes.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
233711
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9781412931038
TOPICAL NAME USED AS SUBJECT
Business communication.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Business communication.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
4/5
22
22
22
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5718
Book number
.
T46
2008eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Christensen, Lars Thøger.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Cheney, George.
Morsing, Mette.
ORIGINATING SOURCE
Date of Transaction
20201208012851.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
