عنوان
پدید آورنده
موضوع
رده
HF5718 .T46 2008eb
HF5718
.
T46
2008eb
کتابخانه
محل استقرار
144621446X
1473902622
1849208336
9781446214466
9781473902626
9781849208338
1412931029
1412931037
9781412931021
9781412931038
b710672
Corporate communications :
[Book]
convention, complexity, and critique /
Lars Thøger Christensen, Mette Morsing, George Cheney.
London, UK :
Sage Pub.,
2008.
1 online resource (xii, 251 pages) :
illustrations
Includes bibliographical references and index.
Cover; Contents; Preface; Prologue; PART I The New Corporeal Project; 1 The Emergence of Corporate Communications; 2 The Scope of Integrated Communications; 3 Corporate Branding and Identity; 4 Corporate Reputation and Stakeholder Communication; Interlude; PART II Behind the Corporeal Project; 5 Justifying Corporate Communications; 6 Corporate Communications as Control; 7 Corporate Communications and Flexibility; 8 Corporate Communications as Polyphony; Epilogue; The Artist; The Authors; References; Index.
0
The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, this text challenges the idealized notion that organizations can and should communicate as unified wholes.
MIL
233711
9781412931038
Business communication.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Business communication.
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
658
.
4/5
22
22
22
22
HF5718
.
T46
2008eb
Christensen, Lars Thøger.
Cheney, George.
Morsing, Mette.
20201208012851.0
pn
مطالعه متن کتاب [Book]
Y
