عنوان

Linguanomics :

(Number (ISBN

1474238327

(Number (ISBN

1474238335

(Number (ISBN

9781474238328

(Number (ISBN

9781474238335

Erroneous ISBN

1474238297

Erroneous ISBN

1474238319

Erroneous ISBN

9781474238298

Erroneous ISBN

9781474238311

Title Proper

Linguanomics :

General Material Designation

[Book]

Other Title Information

What is the Market Potential of Multilingualism? /

First Statement of Responsibility

Gabrielle Hogan-Brun.

Place of Publication, Distribution, etc.

London :

Name of Publisher, Distributor, etc.

Bloomsbury Publishing,

Date of Publication, Distribution, etc.

2017.

Specific Material Designation and Extent of Item

1 online resource (185 pages)

Text of Note

Includes bibliographical references and index.

Text of Note

Title Page; Copyright Page; Contents; Acknowledgements; Setting the Scene; Chapter 1 Trading across cultures: Then and now ; Early trade and transportation ; Markets and communication ; Territory, entrepreneurship, production ; Demand, supply, resources ; Chapter 2 Economic aspects of languages today ; Calculating language choices ; An economics perspective ; Modelling multilingualism ; Balancing language choices ; Language diversity economics ; Chapter 3 Managing multilingualism ; Lessons from failures.

Text of Note

Bridging across languages Investing in human capital ; Harnessing mobile resources ; Chapter 4 Is learning another language worth it? ; Market incentives ; Language beliefs ; Language choices ; Employment prospects ; Chapter 5 Languages in the marketplace ; Multilingual workplace practices ; Language services markets ; Language teaching industry ; Heritage and language tourism ; New languages, new markets ; Afterword; Notes; Glossary; References; Index.

0

8

Text of Note

Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area. The result is Linguanomics : a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.

Source for Acquisition/Subscription Address

Proquest Ebook Central

Stock Number

4729298

Title

Linguanomics : What is the Market Potential of Multilingualism?

International Standard Book Number

9781474238298

Language and languages.

Multilingualism.

Language acquisition.

Language and languages.

LANGUAGE ARTS & DISCIPLINES-- General.

Languages.

Linguistics.

Mehrsprachigkeit

Multikulturelle Gesellschaft

Multilingualism-- Economic aspects.

Multilingualism.

Wirtschaftlichkeit

LAN-- 000000

Number

Edition

Class number

Hogan-Brun, Gabrielle,1955-

Date of Transaction

20200823030602.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y