عنوان

Linguanomics :

شابک

1474238327

شابک

1474238335

شابک

9781474238328

شابک

9781474238335

شابک اشتباه

1474238297

شابک اشتباه

1474238319

شابک اشتباه

9781474238298

شابک اشتباه

9781474238311

عنوان اصلي

Linguanomics :

نام عام مواد

[Book]

ساير اطلاعات عنواني

What is the Market Potential of Multilingualism? /

نام نخستين پديدآور

Gabrielle Hogan-Brun.

محل نشرو پخش و غیره

London :

نام ناشر، پخش کننده و غيره

Bloomsbury Publishing,

تاریخ نشرو بخش و غیره

2017.

نام خاص و کميت اثر

1 online resource (185 pages)

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Title Page; Copyright Page; Contents; Acknowledgements; Setting the Scene; Chapter 1 Trading across cultures: Then and now ; Early trade and transportation ; Markets and communication ; Territory, entrepreneurship, production ; Demand, supply, resources ; Chapter 2 Economic aspects of languages today ; Calculating language choices ; An economics perspective ; Modelling multilingualism ; Balancing language choices ; Language diversity economics ; Chapter 3 Managing multilingualism ; Lessons from failures.

متن يادداشت

Bridging across languages Investing in human capital ; Harnessing mobile resources ; Chapter 4 Is learning another language worth it? ; Market incentives ; Language beliefs ; Language choices ; Employment prospects ; Chapter 5 Languages in the marketplace ; Multilingual workplace practices ; Language services markets ; Language teaching industry ; Heritage and language tourism ; New languages, new markets ; Afterword; Notes; Glossary; References; Index.

بدون عنوان

0

بدون عنوان

8

متن يادداشت

Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area. The result is Linguanomics : a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.

منبع سفارش / آدرس اشتراک

Proquest Ebook Central

شماره انبار

4729298

عنوان

Linguanomics : What is the Market Potential of Multilingualism?

شماره استاندارد بين المللي کتاب و موسيقي

9781474238298

موضوع مستند نشده

Language and languages.

موضوع مستند نشده

Multilingualism.

موضوع مستند نشده

Language acquisition.

موضوع مستند نشده

Language and languages.

موضوع مستند نشده

LANGUAGE ARTS & DISCIPLINES-- General.

موضوع مستند نشده

Languages.

موضوع مستند نشده

Linguistics.

موضوع مستند نشده

Mehrsprachigkeit

موضوع مستند نشده

Multikulturelle Gesellschaft

موضوع مستند نشده

Multilingualism-- Economic aspects.

موضوع مستند نشده

Multilingualism.

موضوع مستند نشده

Wirtschaftlichkeit

موضوع مستند نشده

LAN-- 000000

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Hogan-Brun, Gabrielle,1955-

تاريخ عمليات

20200823030602.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y