how to transform every member of your organization into a brand champion
First Statement of Responsibility
Nicholas Ind.
EDITION STATEMENT
Edition Statement
3rd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ; Philadelphia
Name of Publisher, Distributor, etc.
Kogan Page
Date of Publication, Distribution, etc.
2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(200 pages) : illustrations
CONTENTS NOTE
Text of Note
Introduction --; I'm genuinely feeling groovy --; Living brands --; Why people need vision and values --; Why organizations need purpose and values --; Defining the brand --; Bringing the brand to life --; Sustaining the brand : stories and myths --; Measuring success --; Managing the brand --; Conclusion.
SUMMARY OR ABSTRACT
Text of Note
Demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals.