how to transform every member of your organization into a brand champion
Nicholas Ind.
3rd ed
London ; Philadelphia
Kogan Page
2007
(200 pages) : illustrations
Introduction --; I'm genuinely feeling groovy --; Living brands --; Why people need vision and values --; Why organizations need purpose and values --; Defining the brand --; Bringing the brand to life --; Sustaining the brand : stories and myths --; Measuring success --; Managing the brand --; Conclusion.
Demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals.