عنوان

Estimation of product attributes and their importances

(Number (ISBN

3642657532

(Number (ISBN

9783642657535

Number

b572165

Title Proper

Estimation of product attributes and their importances

General Material Designation

[Book]

First Statement of Responsibility

[by] J.P. Wallace [and] A. Sherret.

Place of Publication, Distribution, etc.

Berlin

Name of Publisher, Distributor, etc.

New York, Springer-Verlag

Date of Publication, Distribution, etc.

1973

Specific Material Designation and Extent of Item

(94 pages) illustrations.

Series Title

Lecture notes in economics and mathematical systems, 89.

Text of Note

I. Estimating the Relative Importance of Product Attributes.- 1. Introduction.- 2. Attribute Definition and Measurement.- 3. The Experiment.- 4. Demand Equation Formulation and Estimation Procedures.- 5. Demand Equation Parameter Interpretation as Importances.- 6. Supply Side Formulation.- 7. Simultaneous Equation Model Formulation.- 8. The Adequacy of an Attribute Description.- 9. Reduction of Semantic Redundancy.- 10. The Validation of Some Crucial Assumptions.- 11. Estimation of the Utility Function Parameters of Target Markets.- 12. Estimates of Relative Importance and Model Structure.- 13. An Application of the Results.- 14. Summary and Conclusions.- II. A Simultaneous Equation Model for Estimating Mode Attribute Importances.- 1. Introduction.- 2. Preliminary Estimation of the Demand Equation.- 3. Supply Side Formulation.- 4. The Automobile/Highway Supply Side Model.- 5. The Rail Transit Supply Side Model.- 6. A Simultaneous Equation Model.- 7. Comparison of Results.- 8. Conclusions.

Choice of transportation -- Mathematical models.

Consumer behavior -- Mathematical models.

Marketing -- Mathematical models.

Class number

Book number

[by] J.P. Wallace [and] A. Sherret.

Alistair Sherret

James P Wallace

Electronic name

[Book]

Y