PART I: ANALYZING MARKET CHAOS --;1. Chaos in Markets --;2. Reasoned Action and Planned Behavior --;3. Managing Market Shifts --;PART II: BUILDING GLOBAL-LOCAL MARKETING EFFECTS --;4. Market Trend Analysis --;5. Consumer Value Management --;6. Darwinism in Marketplace --;7. Business Growth and Local Effects --;8. Sustainable Marketing --;PART III: UNVEILING FUTURE EFFECTS --;9. Social Psychology of Consumers --;10. Challenges of Butterfly Effect.
SUMMARY OR ABSTRACT
Text of Note
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.