PART I: ANALYZING MARKET CHAOS --;1. Chaos in Markets --;2. Reasoned Action and Planned Behavior --;3. Managing Market Shifts --;PART II: BUILDING GLOBAL-LOCAL MARKETING EFFECTS --;4. Market Trend Analysis --;5. Consumer Value Management --;6. Darwinism in Marketplace --;7. Business Growth and Local Effects --;8. Sustainable Marketing --;PART III: UNVEILING FUTURE EFFECTS --;9. Social Psychology of Consumers --;10. Challenges of Butterfly Effect.
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.