عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .S393 2007
HF5415
.
1265
.
S393
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470113456 (cloth : alk. paper)
(Number (ISBN
9780470113455 (cloth : alk. paper)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The new rules of marketing and PR :
General Material Designation
[Book]
Other Title Information
how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
First Statement of Responsibility
David Meerman Scott
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvii, 275 p. ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
SUMMARY OR ABSTRACT
Text of Note
"The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time."--Jacket
TOPICAL NAME USED AS SUBJECT
Internet marketing
Public relations
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/72
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Class number
HF5415
.
1265
Book number
.
S393
2007
Book number
.
S393
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Scott, David Meerman
ORIGINATING SOURCE
Date of Transaction
20121003032610.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
