عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .S393 2007
HF5415
.
1265
.
S393
2007
کتابخانه
محل استقرار
0470113456 (cloth : alk. paper)
9780470113455 (cloth : alk. paper)
dltt
The new rules of marketing and PR :
[Book]
how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
David Meerman Scott
Hoboken, N.J. :
John Wiley & Sons,
2007
xxvii, 275 p. ;
23 cm
Includes bibliographical references and index
"The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time."--Jacket
Internet marketing
Public relations
658
.
8/72
22
HF5415
.
1265
HF5415
.
1265
.
S393
2007
.
S393
2007
Scott, David Meerman
20121003032610.0
مطالعه متن کتاب [Book]
Y
