عنوان
پدید آورنده
موضوع
رده
HF5813.U6 T85 1997
HF5813
.
U6
T85
1997
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0226817490 (alk. paper)
(Number (ISBN
0226817504
(Number (ISBN
9780226817491 (alk. paper)
(Number (ISBN
9780226817507
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Breaking up America :
General Material Designation
[Book]
Other Title Information
advertisers and the new media world /
First Statement of Responsibility
Joseph Turow.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago :
Name of Publisher, Distributor, etc.
University of Chicago Press,
Date of Publication, Distribution, etc.
1997.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 242 p. ;
Dimensions
24 cm.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 201-230) and index.
CONTENTS NOTE
Text of Note
Targeting a new world. -- In mass marketing's shadow. -- The roots of division. -- Mapping a fractured society. -- Signaling divisions. -- Tailoring differences. -- Planning a fractured future. -- Image tribes.
0
SUMMARY OR ABSTRACT
Text of Note
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.
TOPICAL NAME USED AS SUBJECT
Advertising-- Social aspects-- United States.
Target marketing-- United States.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5813
.
U6
Book number
T85
1997
PERSONAL NAME - PRIMARY RESPONSIBILITY
Turow, Joseph.
ORIGINATING SOURCE
Date of Transaction
20140218103210.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
