عنوان
پدید آورنده
موضوع
رده
HF5813.U6 T85 1997
HF5813
.
U6
T85
1997
کتابخانه
محل استقرار
0226817490 (alk. paper)
0226817504
9780226817491 (alk. paper)
9780226817507
dltt
Breaking up America :
[Book]
advertisers and the new media world /
Joseph Turow.
Chicago :
University of Chicago Press,
1997.
xiv, 242 p. ;
24 cm.
Includes bibliographical references (p. 201-230) and index.
Targeting a new world. -- In mass marketing's shadow. -- The roots of division. -- Mapping a fractured society. -- Signaling divisions. -- Tailoring differences. -- Planning a fractured future. -- Image tribes.
0
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.
Advertising-- Social aspects-- United States.
Target marketing-- United States.
HF5813
.
U6
T85
1997
Turow, Joseph.
20140218103210.0
مطالعه متن کتاب [Book]
Y
