عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749470011
(Number (ISBN
9780749470012
Erroneous ISBN
9780749470029 (ebook)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b414100
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand esSense :
General Material Designation
[Book]
Other Title Information
using sense, symbol and story to design brand identity /
First Statement of Responsibility
Neil Gains.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
ix, 218 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 205-211) and index.
CONTENTS NOTE
Text of Note
The reality of perception -- The senses close up -- Sensing from a distance -- Symbols and signs -- Story and archetypes -- Using archetypes in branding -- Finding the esSense of your brand -- Applying the esSense framework.
0
TOPICAL NAME USED AS SUBJECT
Brand name products.
Branding (Marketing)
Corporate image.
Logos (Symbols)
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
23
PERSONAL NAME - PRIMARY RESPONSIBILITY
Gains, Neil.
ORIGINATING SOURCE
Date of Transaction
20141021095711.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
