عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
0749470011
9780749470012
9780749470029 (ebook)
b414100
Brand esSense :
[Book]
using sense, symbol and story to design brand identity /
Neil Gains.
ix, 218 pages :
illustrations ;
24 cm.
Includes bibliographical references (p. 205-211) and index.
The reality of perception -- The senses close up -- Sensing from a distance -- Symbols and signs -- Story and archetypes -- Using archetypes in branding -- Finding the esSense of your brand -- Applying the esSense framework.
0
Brand name products.
Branding (Marketing)
Corporate image.
Logos (Symbols)
658
.
8/27
23
Gains, Neil.
20141021095711.0
rda
مطالعه متن کتاب [Book]
Y
