عنوان
پدید آورنده
موضوع
رده
HF5414 .D96 2014
HF5414
.
D96
2014
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
989028
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
General Material Designation
[Book]
Subsequent Statement of Responsibility
/ Avinash Kapoor and Chinmaya Kulshrestha
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey, PA
Name of Publisher, Distributor, etc.
: Business Science Reference.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 409 p
Other Physical Details
., ill.
SERIES
Series Title
(Research essentials)
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
TOPICAL NAME USED AS SUBJECT
Social marketing
Marketing - Social aspects
بازاریابی اجتماعی
بازاریابی - جنبههای اجتماعی
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5414
Book number
.
D96
2014
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kapoor, Avinash,, editor of compilation.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Kulshrestha, Chinmaya,، 1976-، editor of compilation
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
Y
