عنوان
پدید آورنده
موضوع
رده
HF5414 .D96 2014
HF5414
.
D96
2014
کتابخانه
محل استقرار
IR
989028
انگلیسی
IR
Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
[Book]
/ Avinash Kapoor and Chinmaya Kulshrestha
Hershey, PA
: Business Science Reference.
xix, 409 p
., ill.
(Research essentials)
Print
Bibliography
Index
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Social marketing
Marketing - Social aspects
بازاریابی اجتماعی
بازاریابی - جنبههای اجتماعی
HF5414
.
D96
2014
Kapoor, Avinash,, editor of compilation.
Kulshrestha, Chinmaya,، 1976-، editor of compilation
ایران
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
Y
