عنوان
پدید آورنده
موضوع
رده
HF5827,.2 .T76 2010
HF5827
,.
2
.
T76
2010
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
991468
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Repositioning
General Material Designation
[Book]
Other Title Information
:Marketing in an Era of Competition, Change, and Crisis
First Statement of Responsibility
/ Jack Trout with Steve Rivkin
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: McGraw-Hill
Date of Publication, Distribution, etc.
, 2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
iv, 217 p.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
TOPICAL NAME USED AS SUBJECT
Positioning (Advertising)
Competition
Strategic planning
Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5827
,.
2
Book number
.
T76
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Trout, Jack
PERSONAL NAME - SECONDARY RESPONSIBILITY
Rivkin, Steve
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
Y
