عنوان
پدید آورنده
موضوع
رده
HF5827,.2 .T76 2010
HF5827
,.
2
.
T76
2010
کتابخانه
محل استقرار
IR
991468
انگلیسی
IR
Repositioning
[Book]
:Marketing in an Era of Competition, Change, and Crisis
/ Jack Trout with Steve Rivkin
New York
: McGraw-Hill
, 2010.
iv, 217 p.
Print
Index
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
Positioning (Advertising)
Competition
Strategic planning
Marketing
HF5827
,.
2
.
T76
2010
Trout, Jack
Rivkin, Steve
ایران
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
Y
