عنوان

Manager's Guide to Crisis Management

Country Code

IR

Number

995748

.Language of Text, Soundtrack etc

انگلیسی

Country of publication

IR

Title Proper

Manager's Guide to Crisis Management

General Material Designation

[Book]

First Statement of Responsibility

/ Jonathan Bernstein

Subsequent Statement of Responsibility

; with Bruce Bonafede

Place of Publication, Distribution, etc.

New York

Name of Publisher, Distributor, etc.

: McGraw-Hill

Date of Publication, Distribution, etc.

, 2011.

Specific Material Designation and Extent of Item

xi, 169 p.

Other Physical Details

: , ill

Series Title

(Briefcase Books)

Text of Note

Print

Name of source

Index

Text of Note

Machine generated contents note: 1.The Importance of Crisis Management - Types of Crises - What Is a Stakeholder? - How Crisis Management Can Benefit Your Business or Organization - Crisis Management and Traditional Public Relations - Similarities and Differences - Crisis Management and the C-Suite - Manager's Checklist for Chapter 1 - 2.Crisis Prevention - The Best Way to Manage a Crisis Is to Prevent It - The Best Way to Prevent a Crisis Is to Anticipate - Typical Audit Questions - How a Vulnerability Audit Is Conducted - Do-It-Yourself Audits - A Case History: Audit Benefits - Manager's Checklist for Chapter 2 - 3.Crisis Planning - Crisis Plan Essentials - Anticipate Crises - Don't Go Plan Crazy - Evaluating Your Existing Crisis Plan - 10 Questions - "It Can't Happen to Me" - Manager's Checklist for Chapter 3 - 4.Crisis Training - What Good Is a Plan Nobody Knows About? - Types of Training - Media Training - What You Learn from Media Training - What Makes a Good Spokesperson? - Don't Go It Alone - Media Training the Untrainable - Manager's Checklist for Chapter 4 - 5.Crisis Drills - How Drills Help - Types of Crisis Drills - Drills and the Media - Methods of Practice - Manager's Checklist for Chapter 5 - 6.Crisis Response - The Five Tenets of Crisis Communications - External Communications - The Media - External Communications - Beyond the Media - The Forgotten Stakeholders - Internal Communication - Manager's Checklist for 6 - 7.Crisis Messaging - Messaging - General Guidelines - Messaging - Specific Guidelines - Manager's Checklist for Chapter 7 - 8.Crisis Recovery - Step One Determine the Damage - Step Two Conduct a Post-Crisis Analysis - Step Three Do a Vulnerability Audit - Manager's Checklist for Chapter 8 - 9.Online Reputation Management - The Impact of the Internet - The I-Reporter - Born of the Web - Other Sources of Online Threats - ORM Terms - Who You Gonna Call? - Examples of Online Reputation Threats - Online Reputation Management - The Strategic Side - Safeguards - Dealing with Internet Critics - Education and Reorientation - The Role of SEO in Online Reputation Management - Manager's Checklist for Chapter 9 - 10.Crisis Management and the Law - Integrating Crisis Management and Legal Strategy - Common Ground in the Legal vs. Crisis Management Debate - Trial by Media - An Attorney's Worst Nightmare - Educating the Jury Pool - Manager's Checklist for 10 - 11.Crisis Management and the Publicly Owned Company - The Communications Pros and Cons of Public Companies - How a Public Company Should Respond to a Crisis - How the Board Can Help ... or Hurt - The Danger of Ignoring Threats - Mergers and Acquisitions - On the Positive Side - Manager's Checklist for Chapter 11 - 12.Cultural Issues in Crisis Management - The Reason? Your Stakeholders - How to Manage a Crisis with Multicultural Stakeholders - Manager's Checklist for Chapter 12 - 13.Crisis Management Tools - Connectivity and Accessibility - Staying Online - Okay, You're Online ... Now What? - As to Social Media ... - The In-Person Approach - A Tool Not to Be Forgotten - Emergency Preparedness Checklist for Small Businesses - Manager's Checklist for Chapter 13 - 14.Crisis Management Consultants - How Do Crisis Management Consultants Operate? - Hiring a Crisis Management Consultant - Hiring a Web Consultant - Contracting with a Crisis Communications Consultant - Working with a Consultant - Manager's Checklist for Chapter 14 - 15.Special Crisis Management Risks - When You're Targeted by the Media - Keeping the Media Out of the Trash - Handling the Ambush Interview - When You're Targeted by Activists - When You're Targeted by an Official Investigation - Manager's Checklist for Chapter 15 - 16.Moral Imperatives and the Future of Crisis Management - The Future of Crisis Management - Where Do You Fit In? - Manager's Checklist for Chapter 16

Crisis management

مدیریت بحران

Class number

Book number

Bernstein, Jonathan L.

Bonafede, Bruce

Country

ایران

Agency

Library of Foreign Languages and Islamic resource

old catalog

p

BL

1

a

Y