عنوان

Manager's Guide to Crisis Management

IR

995748

انگلیسی

IR

Manager's Guide to Crisis Management

[Book]

/ Jonathan Bernstein

; with Bruce Bonafede

New York

: McGraw-Hill

, 2011.

xi, 169 p.

: , ill

(Briefcase Books)

Print

Index

Machine generated contents note: 1.The Importance of Crisis Management - Types of Crises - What Is a Stakeholder? - How Crisis Management Can Benefit Your Business or Organization - Crisis Management and Traditional Public Relations - Similarities and Differences - Crisis Management and the C-Suite - Manager's Checklist for Chapter 1 - 2.Crisis Prevention - The Best Way to Manage a Crisis Is to Prevent It - The Best Way to Prevent a Crisis Is to Anticipate - Typical Audit Questions - How a Vulnerability Audit Is Conducted - Do-It-Yourself Audits - A Case History: Audit Benefits - Manager's Checklist for Chapter 2 - 3.Crisis Planning - Crisis Plan Essentials - Anticipate Crises - Don't Go Plan Crazy - Evaluating Your Existing Crisis Plan - 10 Questions - "It Can't Happen to Me" - Manager's Checklist for Chapter 3 - 4.Crisis Training - What Good Is a Plan Nobody Knows About? - Types of Training - Media Training - What You Learn from Media Training - What Makes a Good Spokesperson? - Don't Go It Alone - Media Training the Untrainable - Manager's Checklist for Chapter 4 - 5.Crisis Drills - How Drills Help - Types of Crisis Drills - Drills and the Media - Methods of Practice - Manager's Checklist for Chapter 5 - 6.Crisis Response - The Five Tenets of Crisis Communications - External Communications - The Media - External Communications - Beyond the Media - The Forgotten Stakeholders - Internal Communication - Manager's Checklist for 6 - 7.Crisis Messaging - Messaging - General Guidelines - Messaging - Specific Guidelines - Manager's Checklist for Chapter 7 - 8.Crisis Recovery - Step One Determine the Damage - Step Two Conduct a Post-Crisis Analysis - Step Three Do a Vulnerability Audit - Manager's Checklist for Chapter 8 - 9.Online Reputation Management - The Impact of the Internet - The I-Reporter - Born of the Web - Other Sources of Online Threats - ORM Terms - Who You Gonna Call? - Examples of Online Reputation Threats - Online Reputation Management - The Strategic Side - Safeguards - Dealing with Internet Critics - Education and Reorientation - The Role of SEO in Online Reputation Management - Manager's Checklist for Chapter 9 - 10.Crisis Management and the Law - Integrating Crisis Management and Legal Strategy - Common Ground in the Legal vs. Crisis Management Debate - Trial by Media - An Attorney's Worst Nightmare - Educating the Jury Pool - Manager's Checklist for 10 - 11.Crisis Management and the Publicly Owned Company - The Communications Pros and Cons of Public Companies - How a Public Company Should Respond to a Crisis - How the Board Can Help ... or Hurt - The Danger of Ignoring Threats - Mergers and Acquisitions - On the Positive Side - Manager's Checklist for Chapter 11 - 12.Cultural Issues in Crisis Management - The Reason? Your Stakeholders - How to Manage a Crisis with Multicultural Stakeholders - Manager's Checklist for Chapter 12 - 13.Crisis Management Tools - Connectivity and Accessibility - Staying Online - Okay, You're Online ... Now What? - As to Social Media ... - The In-Person Approach - A Tool Not to Be Forgotten - Emergency Preparedness Checklist for Small Businesses - Manager's Checklist for Chapter 13 - 14.Crisis Management Consultants - How Do Crisis Management Consultants Operate? - Hiring a Crisis Management Consultant - Hiring a Web Consultant - Contracting with a Crisis Communications Consultant - Working with a Consultant - Manager's Checklist for Chapter 14 - 15.Special Crisis Management Risks - When You're Targeted by the Media - Keeping the Media Out of the Trash - Handling the Ambush Interview - When You're Targeted by Activists - When You're Targeted by an Official Investigation - Manager's Checklist for Chapter 15 - 16.Moral Imperatives and the Future of Crisis Management - The Future of Crisis Management - Where Do You Fit In? - Manager's Checklist for Chapter 16

Crisis management

مدیریت بحران

Bernstein, Jonathan L.

Bonafede, Bruce

ایران

Library of Foreign Languages and Islamic resource

old catalog

p

BL

1

a

Y