:Why Design Thinking is the Next Competitive Advantage
First Statement of Responsibility
/ Roger Martin
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, Mass.
Name of Publisher, Distributor, etc.
: Harvard Business Press
Date of Publication, Distribution, etc.
, 2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 191 p.
Other Physical Details
: , ill
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
The knowledge funnel : how discovery takes shape - The reliability bias : why advancing knowledge is so hard - Design thinking : how thinking like a designer can create sustainable advantage - Transforming the corporation : the design of Procter & Gamble - The balancing act : how design-thinking organizations embrace reliability and validity - World-class explorers : leading the design-thinking organization - Getting personal : developing yourself as a design thinker