:Why Design Thinking is the Next Competitive Advantage
/ Roger Martin
Boston, Mass.
: Harvard Business Press
, 2009.
xiii, 191 p.
: , ill
Print
Bibliography
Index
The knowledge funnel : how discovery takes shape - The reliability bias : why advancing knowledge is so hard - Design thinking : how thinking like a designer can create sustainable advantage - Transforming the corporation : the design of Procter & Gamble - The balancing act : how design-thinking organizations embrace reliability and validity - World-class explorers : leading the design-thinking organization - Getting personal : developing yourself as a design thinker