The Reagan persuasion :charm, inspire, and deliver a winning message
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
176 pages ; 20 cm
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
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James C. Humes
CONTENTS NOTE
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The fifteen secrets of the Great Communicator -- Preparation is paramount -- The take-away parable -- Clarion closers -- The take-away zinger -- The Reagan recipe for humor -- Podium presence -- Voice is verse -- Read a speech like Reagan -- Eat, drink, and be sorry -- No powerpoints, graphs, or slides -- "Case the joint" -- "Lies, damned lies, and statistics" -- Acing the Q&A -- Brevity is beauty -- "Sellin' is believin'" -- Ten tips to speak like Reagan