The Reagan persuasion :charm, inspire, and deliver a winning message
176 pages ; 20 cm
James C. Humes
The fifteen secrets of the Great Communicator -- Preparation is paramount -- The take-away parable -- Clarion closers -- The take-away zinger -- The Reagan recipe for humor -- Podium presence -- Voice is verse -- Read a speech like Reagan -- Eat, drink, and be sorry -- No powerpoints, graphs, or slides -- "Case the joint" -- "Lies, damned lies, and statistics" -- Acing the Q&A -- Brevity is beauty -- "Sellin' is believin'" -- Ten tips to speak like Reagan