عنوان
پدید آورنده
موضوع
رده
HF 5415.32 .R348 2015
HF
5415
.
32
.
R348
2015
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
BL18047
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The butterfly effect in competitive markets : driving small changes for large differences
First Statement of Responsibility
Rajagopal, Professor, EGADE Business School, ITESM Mexico City an d Visiting Professor, Boston University, Boston, MA
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
palgrave macmillan
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxi, 295 pages.
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
driving small changes for large differences
TOPICAL NAME USED AS SUBJECT
Entry Element
Consumers' preferences
Entry Element
Consumer behavior
Entry Element
Chaotic behavior in systems
Entry Element
Strategic planning
Entry Element
BUSINESS & ECONOMICS / Development / Business Development
Entry Element
BUSINESS & ECONOMICS / Entrepreneurship
Entry Element
BUSINESS & ECONOMICS / Management
Entry Element
BUSINESS & ECONOMICS / Strategic Planning
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
Book number
5415
.
32
Classification Record Number
.
R348
2015
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Rajagopal,1957-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Includes bibliographical references )pages 269-290( an d index
Entry Element
Machine generated contents note: -- PART I: ANALYZING MARKET CHAOS -- 1. Chaos in Markets -- 2. Reasoned Action an d Planned Behavior -- 3. Managing Market Shifts -- PART II: BUILDING GLOBAL-LOCAL MARKETING EFFECTS -- 4. Market Trend Analysis -- 5. Consumer Value Management -- 6. Darwinism in Marketplace -- 7. Business Growth an d Local Effects -- 8. Sustainable Marketing -- PART III: UNVEILING FUTURE EFFECTS -- 9. Social Psychology of Consumers -- 10. Challenges of Butterfly Effect.
