عنوان
پدید آورنده
موضوع
رده
HF 5415.32 .R348 2015
HF
5415
.
32
.
R348
2015
کتابخانه
محل استقرار
BL18047
The butterfly effect in competitive markets : driving small changes for large differences
Rajagopal, Professor, EGADE Business School, ITESM Mexico City an d Visiting Professor, Boston University, Boston, MA
palgrave macmillan
xxi, 295 pages.
driving small changes for large differences
Consumers' preferences
Consumer behavior
Chaotic behavior in systems
Strategic planning
BUSINESS & ECONOMICS / Development / Business Development
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Strategic Planning
HF
5415
.
32
.
R348
2015
Rajagopal,1957-
Includes bibliographical references )pages 269-290( an d index
Machine generated contents note: -- PART I: ANALYZING MARKET CHAOS -- 1. Chaos in Markets -- 2. Reasoned Action an d Planned Behavior -- 3. Managing Market Shifts -- PART II: BUILDING GLOBAL-LOCAL MARKETING EFFECTS -- 4. Market Trend Analysis -- 5. Consumer Value Management -- 6. Darwinism in Marketplace -- 7. Business Growth an d Local Effects -- 8. Sustainable Marketing -- PART III: UNVEILING FUTURE EFFECTS -- 9. Social Psychology of Consumers -- 10. Challenges of Butterfly Effect.
